Deep Cuts is a barbershop that offers men’s grooming services, specialising in classic gentlemen haircuts.
Initially, Deep Cuts had a rough sketch of an idea for a logo. They approached PlayPause to develop a brand identity based on that sketch.
We refined the idea behind that sketch and evolved it to what is now the current logo for Deep Cuts. A custom typography treatment was added to the brand name, emphasising the ‘Cuts’ in the name.
PlayPause also developed the marketing collaterals for Deep Cuts.