Asyura Pte Ltd produces and markets a range of frozen ready-to-cook pastes under their Asyura Paste brand. They have been in business for more than a decade and has a loyal following, mostly busy housewives and career women, appreciative of the convenience that their pastes offer.

The logo they had was in need of a revamp and they briefed PlayPause that the new logo should not deviate too much from their current one as not to alienate their customers.

We retained their leaf element while giving their new logo a sleek and updated look.